Tuesday, September 30, 2008

Chanel stores.

1909, Gabrielle Chanel opened a small shop on the ground floor of the Balsan's apartment in Paris - the beginnings of what would later become one of the greatest fashion empires in the world. The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During this time Coco Chanel struck up a relationship with Arthur Capel, a member of the Balsan men's group and the only one who worked for a living).
He saw a businesswoman in Coco and helped her acquire her location at 31 Rue de Cambon in Paris by 1910.There was already a couture shop in the building, and so Coco was not allowed in her lease to produce couture dresses. In 1913, Chanel introduced women’s sportswear at her new boutique in Deauville and Biarritz, France. She detested the fashions of women who came to these resort towns.Chanel's designs tended to be simple rather than opulent in look (common haute couture fashion of the Belle Époque). World War I affected fashion. In the years 1915 and 1917, Harper's Bazaar mentioned that Chanel's name was "on the list of every buyer." Her boutique at 31 Rue Cambon previewed simple day dress-and-coat ensembles and black evening dresses in lace or jet-embroidered tulle (she also piled cushions of feathers, fur and metallic fabrics on the sofas in the gray and amber salons).Chanel headquarters,Paris.
While Alain Wertheimer remained chairman of Chanel, CEO and President Françoise Montenay brought Chanel into the 21st century. 2000 saw the launch of the first unisex watch by Chanel, the J1. In 2001, Chanel boutiques offering only selections of accessories were opened in the United States. In 2002 saw the launch of Chance fragrance, with a scent of surprise and glamour. The House of Chanel also founded the Paraffection company that gathered the five Ateliers d’Art: Desrues for ornamentation, Lemarié for feathers and camellias, Lesage for embroiderer, Massaro for shoemaker, and Michel for millinery. A prêt-à-porter collection proposing their know-how was designed by Karl Lagerfeld. It is now traditionally presented each December. In July 2002, a jewelry and watch flagship store was opened on the upscale Madison Avenue. Within the months, a 1,000sqft shoes and handbags boutique was opened next door to the Jewelry and watches flagship. A rumor circulated in the fashion world that Chanel was going to merge with Hermès. This brought the store count in the U.S. to 25 locations nationwide. To please its younger followers, Chanel introduced Coco Mademoiselle and an "In-Between Wear" in 2003. The company founded a second atelier on rue Cambon and a boutique in Hong Kong to keep up with demand.Chanel prince building-central hong kong.
Chanel operates over 200 Chanel boutiques worldwide.The locations are found in upscale shopping districts, upscale department stores and malls, and inside major airports.

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