Debenhams launches its innovative new 'Slimsuit' which has been dubbed a 'diet in a swimsuit' for its ability to create the illusion of instant inch-loss.The fashion retailer is expecting record sales of the swimsuit, following customer research revealing that 92% of women dread getting into their swimwear and 55% of those questioned said they slimmed down prior to their holidays.
As a result, Debenhams took the measurements of 5,000 British women to help create the perfect figure-sculpting shapewear swimwear.
Sasha Nagalingham, swimwear buyer at Debenhams said: "The challenge was to use data to create a suit that accentuates the good bits, and smoothes the lumpy bits without making women feel like they're wrapped in cling-film. It's Spanx for the beach."
The majority of women (55%) agreed that the top body worry when stripping off for the beach to put on a swimsuit or bikini, Beach Wear was a flabby tummy, with the need for bust support coming a close second (37%).
A staggering 98% of women identified feeling and looking 'shapeless' in a swimsuit as one of their top five concerns.
Read More about Get beach-ready with sexy ’slimsuit’ @ Fibre2fashion
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