Modbe introduces fashion-forward swim wear

DownEast Basics debuts its 2011 swim wear collection, offering women high style, trendy yet modest swimsuit designs that can be worn at the beach or poolside while staying on a budget. The swim wear’s mix-and-match options and designs that complement every body type are a perennial favorite among shoppers.

This year, DownEast fashion designer Andrea Updike infused the new line with metallic prints as just one of the latest trends. The brand’s sister company, Modbe Clothing, has released a new line of swim wear just in time for summer, as well.

“There are so many great colors this year that were fun to incorporate into the swim line,” said Updike. “Interesting and unexpected pairings of color were my inspiration. My favorite new DownEast swim prints are the scroll pattern, block floral and tropical oasis.”

“Our swim wear features design details that correlate to the latest trends, like those you see on the runways at fashion shows in New York or Paris – including metallic prints, appliqué flowers, ruffles and stripes,” said Updike. “The benefit for our customers is that they can dress in style while saving over half of what they would spend on other designer swim wear.”

The DownEast swim line, which originated in 2008 with six tops and two bottoms, has proven so popular that the brand expanded the line to over 40 pieces in 2011. This year’s line offers styles and prints in a variety of options so shoppers can mix and match to create their own combinations, including choosing from swim tanks, halters, bikinis and skirts, as well as layering options with DownEast’s summer cover-ups and swim dresses.

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Get beach-ready with sexy ’slimsuit’

Debenhams launches its innovative new 'Slimsuit' which has been dubbed a 'diet in a swimsuit' for its ability to create the illusion of instant inch-loss.


The fashion retailer is expecting record sales of the swimsuit, following customer research revealing that 92% of women dread getting into their swimwear and 55% of those questioned said they slimmed down prior to their holidays.


As a result, Debenhams took the measurements of 5,000 British women to help create the perfect figure-sculpting shapewear swimwear.


Sasha Nagalingham, swimwear buyer at Debenhams said: "The challenge was to use data to create a suit that accentuates the good bits, and smoothes the lumpy bits without making women feel like they're wrapped in cling-film. It's Spanx for the beach."


The majority of women (55%) agreed that the top body worry when stripping off for the beach to put on a swimsuit or bikini, Beach Wear was a flabby tummy, with the need for bust support coming a close second (37%).


A staggering 98% of women identified feeling and looking 'shapeless' in a swimsuit as one of their top five concerns.

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International swimsuit calendar model search

Paradise Is Mine, a global real estate Marketmaker, announced it is conducting an international swimsuit model search for campaigns to market its properties in The Bahamas, Dominican Republic and other Caribbean locations.

The company is coordinating with Tony Major Productions of Miami, Florida to conduct model searches on a weekly basis for the next 4 months to complete three calendars set for international distribution. Details on castings will be forthcoming and will be open to all women 20 and older. The company is currently accepting open submissions on its website. At least one model will be selected for the calendar per week once the schedule for open calls is announced

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