Swarovski Elements continues to spark for Victoria's Secret ‎

For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, and Victoria’s Secret, the company with a passion for fabulous lingeries, have partnered on the show stopping Victoria’s Secret Fashion Show.

The collaboration between the two global brands is proof that when it comes to Swarovski, there is virtually no limit to creative possibilities. This year, two million SWAROVSKI ELEMENTS embellished one-of-a-kind creations for The Victoria’s Secret Fashion show including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces, shoes and even stockings.

SWAROVSKI ELEMENTS was seen on six key looks from designer Jenny Manik Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe looks.

Reinhard Mackinger, executive vice president for Swarovski North America is also inspired by the collaboration. “Both brands stand for creativity, inspiration, and complement each other in the creation of new products as well as lend an aspirational appeal to the customer. We are thrilled to continue expanding our collaboration to reach not only the Fashion Show viewer but the consumer as well.”

Another stunning display of creativity and craftsmanship was evident in the matador inspired piece, as seen on model Bregke Heinen. Also created by Manik Mercian, the costume was part of the Passion theme.

A key highlight of the show included the stunning Passion Play Fan Wings by Jenny Manik Mercian made over five months with approximately 105,000 SWAROVSKI ELEMENTS and weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive and dramatic on its own.

Stunning combinations of poppy oranges and reds mixed with fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

 

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Footwear

Perfect Footwear, Happier Feet

Choosing from a variety of style in men’s shoes or ladies shoes, perfect footwear. Get to know about different colour contrasts of shoes to wear with different pants.

People who are of an opinion that no men care about shoes or only women do are absolutely wrong. These kinds of opinions are straight away absurd and rude. I can say this because I have seen men who have such diversified wardrobe of men’s shoes that they can easily match any pair with pair. In addition to that I have also seen women who are not even aware of the latest and hottest footwear available. Basically some people picture shoes as a common requirement and some people are literally obsessed with shoes. There are also some people who lie in between these two kinds of people.

Most of the men I have seen are not comfortable wearing so many styles in men’s shoes. For instance, people who have to wear work type boots at their jobs, normally have a tendency of wearing those shoes even after work time. On the contrary, there are people who avoid certain kinds of clothes and occasions because they cannot wear the recommended and appropriate footwear.

Still confused? If yes, then by reading further you won’t be anymore because I have some really nice tips for men in choosing a variety of styles in men’s shoes. Firstly, try to select a shoe that is a bit darker than your pants. Secondly, don’t worry about the colour of the socks that much because they don’t have to match your shoes.Thirdly, if you are wearing a belt than make sure that your shoe matches your belt.

When wearing a jean, you can wear any colour and style of shoes but skinny ones. Skinny shoes are recommended for more formal outfits. You can also select footwear by referring to the style and colour of your t-shirt. When wearing a casual pant, you can wear a variety of loafers, oxford and men’s shoes that goes well with casual pants.

When wearing a dress pant, go for the same type of shoe as you would go for a suit. You can also wear a shinier material shoe with dress pants.

So guys pick up the perfect footwear and make your feet happy

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Largest ever Pure attracts record number of buyers

International visitor numbers were up by 12% with more buyers from Europe and as far afield as Hong Kong, Australia, Japan and the USA.


In the past 2 years the number of visitors to Pure has increased by 50% while the size of the show in sqm has grown by 27%, demonstrating the ongoing interest in London as a must visit in the international buying calendar.


Pure London, Olympia was re-edited with the biggest selection of footwear and premium brands to date while Pure Spirit moved into Earls Court offering a dedicated young fashion event.This season saw over 1086 brands exhibiting across both shows with over 248 of these new to Pure.


Steve Newbold, Managing Director, Pure “The launch of Pure Spirit has been well received by the industry, it's the first time Pure has had a dedicated young fashion event. The vintage buses between Olympia and Earls Court worked incredibly well with strong crossover of buyers between the two shows. Co-locating with Pure Spirit for the first time was the dedicated menswear  Technical  Textile show Stitch which attracted many key retailers from the menswear industry. With so much on offer between the two venues buyers who came to the show stayed for longer, visiting for a second or even third day.” 

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Badgley Mischka campaign featuring actress Rumer Willis

Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.


Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."


Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."


The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

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Kim Kardashian & Kris Jenner to do Shape-ups campaign

SKECHERS USA, a global leader in the footwear industry and the number two Leather Shoes, footwear, brand in the United States, announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

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Autumn/Winter sees third season of Y-3’s range for kids

Yohji Yamamoto announced, the collection consists of apparel, footwear and accessories.

The collection consists of apparel, footwear and accessories which reflect the styles and cuts from the adult range in miniature versions. As such the children’s range perfectly complements the overall Y-3 collection with a sense of humour, lightness and fun!

The range proves that Y-3’s edge and signature aesthetic will prevail in its children’s collection. Electric blue and blackcurrant purple contrast with the clever use of plaids and stripes. The green and purple plaid shirts and stripey tops are both contemporary and functional. Outerwear ranges from cute leather bomber jackets, and Leather Jackets to practical yet playful nylon puffas.

Footwear comes in Y-3’s most popular styles. The Honja- High, Sprint and Field have been created in kids and baby sizes to further complete the Y-3 look.

For the long winter months, children are now able to channel looks of sport functionality and fashion elegance from Y-3.

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