Swimco’s swimwear collections embrace feminine curves

Kim Kardashian can put her stamp of approval on the 2012 Cruise swimwear collections at Swimco. The Western Canadian swimwear retailer is excited to unveil their line-up of curve-friendly retro styles, from international swimwear fashion designers including Seafolly Australia. As a sign of where swimwear trends are headed, Seafolly brought Sarah Stephens, a natural D-cup model, onboard as a cover girl for their 2012 campaign.

Retro styles leave more to the imagination than your standard bikini or high-cut 1-piece", says Swimco's President Lori Bacon. "This season's will be one of the most flattering collections I've seen in my 30 years of buying swimwear".

High-waists, skirted bottoms, bustier tops and thick-strapped halters are reminiscent of Marilyn Monroe era beach attire. Says Bacon: "The retro swimwear trend is unique in that it appeals to multiple generations of women. It has the runway appeal that our trendy shopper craves, plus the extra coverage that our contemporary customer appreciates.

Good bust support is common in retro style tops, which are often constructed to accommodate up to a double D-cup. Retro 1-pieces have gathered fabric in the midsection to act as a tummy tamer, and skirted retro bottoms are an easy hip slimmer. "It's encouraging to see swimwear designers celebrating a woman's curves by offering beautiful styles that will make her look and feel her best on the beach", says Bacon.

 

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Miss England re-introduces bikini round with Sandstorm

Sandstorm Boutique, the UKs premier Designer Swimwear Specialists are the official Swimwear Sponsors for Miss England 2011 and this year the swimwear competition has been given a new up to date look!

The swimwear competition has been re-introduced, but this year there will be no parade of girls in swimwear on the stage!

Top photographer Alan Strutt & Naomi John CEO of Sandstorm Boutique have selected ten Miss England finalists from their online portfolios located on the Miss England website.

The ten gorgeous finalists were then invited to Alan Sturtt's London studio on 29th June where they were photographed in the latest Sandstorm Boutique's swimwear collections.

The winner of the Best Beach body will automatically qualify for a place in the top 15 at the finals on 19th July 2011. The lucky lady will also be presented with her award on stage at the Miss England finals and she will receive gorgeous designer swimwear from Sandstorm Boutique.

 

Read More about Miss England re-introduces bikini round with Sandstorm @ Fibre2fashion