Showing posts with label Clothing. Show all posts
Showing posts with label Clothing. Show all posts

Tuesday, February 14, 2012

Vera Wang's take on 'clothing as sanctuary' is anything but safe at New York Fashion Week


Vera Wang, she of that phenomenal body in Harper's Bazaar last month, does have a day job that doesn't involve posing in swimwear and heels.
She is, of course, one of America's most loved fashion designers, and the volume of stars in attendance at her New York Fashion Week show were testament to that fact.

Renee Zellweger and Leighton Meester were in the front row, while actress Viola Davis and tennis star Maria Sharapova were seated in prime position next to U.S. Vogue editor Anna Wintour.








Daring: Sheerer-than-sheer swathes of fabric allowed for plenty of sensual flashes of skin at Vera Wang






The future's orange: As well as greys taupes and teals, Ms Wang sent searing pops of neon down the runway

They were all there for the fashion, of course, which was based on the concept of 'clothing as sanctuary'.


Ms Wang's take on the theme was anything but safe, though. Sheerer-than-sheer swathes of fabric allowed for plenty of sensual flashes of skin, whether the shade was searing orange, teal blue or creamy champagne.
Her description in the show notes read: 'The body protectively enveloped in the soft armor of a fitted sheath, the sharp discipline of fencing-inspired jackets, the structured carapace of a coat.






Devoted fans: Leighton Meester (left) and Renee Zellweger sat on the designer's front row at the show today







Prime position: Actress Viola Davis and tennis star Maria Sharapova flanked Vogue editor Anna Wintour

'The female form revealed by smoky transparencies that allow a glimpse of skin and of delicate lingerie not meant to be hidden, but seen.'
Though the silhouettes were sleek and streamlined, they were also feminine, and Ms Wang played with proportions at the hips, adding peplums that added structure to the otherwise fluid garments.
The graphic prints on some of the fabrics also added to the idea of femininity, as the sharp lines curved and played around the models' bodies.



Back to the day job: Vera Wang, who posed in last month's Harper's Bazaar, takes her bow at the end

Leighton Meester, who fronts campaigns for one of the designer's fragrances, loves Vera Wang the woman as much as the label.
'She's a woman and she owns it,' she said. 'She's smart, quick and funny.'
She came to the show at Mercedes-Benz Fashion Week to support 'Vera and all her wonderfulness.
'I am a big fan,' she added.


Tuesday, August 30, 2011

DLA Designs unveils new women’s fashion line



DLA Designs LLC has launched a new womens fashion line called FEMME MORTELLE, available at its online web site and in selected boutique stores around the country.


The line of clothing takes its name from the French slang for a beautiful woman, but with a dangerous edge. The initial line of product will include a variety of high-end, fitted tee shirts for women. DLA Designs LLC plans to roll out a greater selection of products in the coming months.


DLA Designs LLC is also the parent company of the successful streetwear brand White Collar Crime Clothing. White Collar Crime Clothing started as a crime and prison themed line of apparel in 2008 and is now sold in stores around the world.

Monday, August 23, 2010

ecoGear introduces ecofriendly yoga clothing!


Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing, Organic Clothing  made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.

Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.

ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide.

The colors for ecoGear's fabrics and yarn Dyed Fabric are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.


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Saturday, July 10, 2010

Bipasha Basu launches own line of fitness clothing

Bipasha Basu, the Bollywood actress, who has a well-toned figure, is a fitness freak and had also professed her interest in endorsing a product that promotes fitness in the past.

Bipasha Bashu, Reebok

True to her word, she has now launched her own new collection of fitness clothing called ‘BBloveyourself’ in collaboration with Reebok. 

More Reebok News @ Fibre2fashion

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