IMTA alum Eva Longoria is teaming up with Pepsi to spread the words "Yo Sumo" which means "I count" in Spanish! This is for a campaign to encourage Hispanics to participate in the 2010 census. According to Mediapost: "Eva will direct and produce a documentary based on stories posted to the Pepsiyosumo Web site. Pepsi and Dieste, Pepsi's Hispanic agency, are working with NBC Universal's Telemundo and its youth-oriented cable channel Mun2 and the Telemundo.com site to spread the word. A Dieste spot features quick cuts of young Hispanics talking about being counted, with both English and Spanish voiceovers. Another partner, Mexican T-shirt businessman Edoardo Chavarin, has designed a Pepsi "'Yo Sumo' T-shirt."
Eva competed at IMTA in 1998 and wowed all the agents and managers scouting at IMTA. She received 38 callbacks from representatives who wanted to sign her! She signed with a manager she had met at the convention and went on to star in the hugely popular TV show Desperate Housewives.
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